As I am on playground duty I see many boys sitting in circles with their Pokémon cards. I recall my nephew, who is now nearly 18 years old, engage in the Pokémon craze many years ago and it seems as though Pokémon has come full circle and is back in the latest craze. So what is the hype all about??
Created in Japan, Pokémon has maintained an interest in audience ranging from childhood through to adults and first hit the stores in 1996. Pokémon is not only a computer game but also has 16 movies and a TV series, currently in it’s 15th season. In addition to the movies and TV series comes many other merchandising, trading cards, computer games, toys and more. Over the past few years Pokémon franchise has added to wiki, Facebook page and YouTube channels. What is more is a Pokémon Tournament, now in it’s fourth year.
Game Freak, developers of Pokémon, deliberately rebuild old favourites but add extra graphics and a twist to the original game to encourage older fans to return and enjoy it and to also engage younger players to enjoy the Pokémon mania. This has shown in recent times with the release of Black and White 2. A remake of the original Black and White, sold 1.6 million copies over the first weekend in the UK alone (Schilling, 2012). Below is a timeline showing the release of all Pokémon games to date.
Going back to my original question, what is Pokémon and how do you play it? When children are playing the trading cards the aim is to battle an opponent until you defeat the opponents active cards, or the deck runs out. The computer game version of Pokémon is to collect and tame the Pokémon characters.
I asked students (age range: 7 years to 12 years old) what the fascination with Pokémon was and the responses are as follows:
D: It’s a fun game.
M: It’s challenging and fun when you are evolving them in the game.
B: I like to catch them and use them for balling other Pokémon.
E: Because they’re cute, like Evie.
J: It’s epic! The game looks amazing.
X: I like listening to the Pokérap which tells you all 718 characters.
It seems young people will be able to enjoy the Pokémon trend for a while longer with the release of Pokémon Omega Ruby and Alpha Sapphire will be released in November this year.
Some breaking news just release on website Pokémon Australia:
A new Pokémon movie has just been announced for a November release, so strap yourselves in as we indulge in more Pikachu and Jiggly Puff!
Alexander, S. (2014). Pokémon: the nostalgia factor. Retrieved from http://www.telegraph.co.uk/technology/11162921/Pokemon-the-nostalgia-factor.html
Mega Essays. (n.d.). Retrieved from http://www.megaessays.com/viewpaper/63882.html
Pokémon Australia. (2014). Retrieved 22nd October, 2014 from http://pokemonaustralia.com/pokemon-the-movie-diancie-and-the-coccoon-of-destruction-coming-to-australian-cinemas/
Schilling, C. (2014). The universal language of Pokémon. Retrieved from http://www.telegraph.co.uk/technology/video-games/9597860/The-universal-language-of-Pokemon.html
YouTube retrieved from https://www.youtube.com/watch?v=iRM0-FT0tUA